ShakeOut is an annual one-minute earthquake drill across the world, and is an excellent opportunity to review, update and practice emergency plans.
International ShakeOut Day is October 19, 2023.
We know many of our clients will be participating in the Great ShakeOut, and we want you to be prepared. Our goal is for your organization and participants to have the best experience during the drill so that everyone can have confidence knowing what to do in the event of a real earthquake or other disaster.
Crisis Communication Best Practices for your local ShakeOut drill:
- Due to heavy use of Crisis Communication systems for practice on 10/19/23, avoid sending large emails or large attachments in your ShakeOut drill messages. If you DO include an attachment or image, be sure to send it as an attachment and do NOT send it INLINE in your message body.
- Many organizations will be sending their drill communication at 10:19 on 10/19 - instead we recommend that you plan your drill at a unique, staggered time such as 9:47 or 11:03, etc. This will ensure your message stands out and will help prevent overlaid messages for recipients who are signed up for alerts from multiple municipalities or organizations.
- If opting to send a ShakeOut message through Voice delivery method, plan to keep your voice message under 50 seconds for the best experience.
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Be sure that your ShakeOut message clearly states "THIS IS A DRILL" as early on in the message as possible.
For more information, here are some helpful links to the Great ShakeOut website:
Great ShakeOut Flyer for Preparedness Organizations
While the Great ShakeOut is not sponsored by or affiliated with Konexus, we are here to support any needs that you may have surrounding the event. Feel free to reach out to us with any questions- via email OR submit a Support Ticket.
